FOR IMMEDIATE RELEASE
The Curl Ambassadors Launch “The Curl Academy” – A Global Online Platform to Teach Textured Hair Education to Stylists Everywhere
Toronto, ON – July 8, 2025 – After nearly two decades of championing curls from their salon locations, the co-founders of The Curl Ambassadors—the acclaimed salon brand exclusively serving naturally textured hair clients across the Greater Toronto Area—are proud to announce the launch of The Curl Academy, a global online education platform designed for hairstylists and curl enthusiasts alike.
Through a flexible, self-paced format, The Curl Academy teaches the salon’s real-world-tested techniques for cutting, styling, and caring for all types of textured hair in their natural state – Wavy, Curly, Super Curly hair! Developed from 18 years of hands-on experience with all curl textures, the course offers practical, proven methods that fill a critical gap in traditional hair education.
“We’ve seen firsthand how often textured hair is overlooked in beauty school training,” said Betty DiSalvo, Salon Owner and Co-Founder of The Curl Ambassadors and The Curl Academy. “We created The Curl Academy to share what we’ve learned—not just with our team, but with hairstylists and curlies everywhere. Everyone deserves to feel seen, understood, and confident in their natural textured hair.”
Meeting a Global Need
The Curl Academy delivers a one-of-a-kind online learning experience designed to meet the needs of hairstylists everywhere—whether in a small town, bustling city, or any corner of the world. Easily accessible from any device, our platform empowers professionals to learn at their own pace, on their own schedule. Our exclusive, high-production-value courses follow a signature 10-stage framework with clear, actionable steps in each stage—crafted to be easily remembered, repeated, and applied to all textured hair. Each course includes real client scenarios, interactive demos, printable workbooks, quizzes, and expert guidance rooted in salon-proven results.
This education goes beyond technique—it’s about inclusion, empowerment, and transformation for hairstylists and their clients.
A Mission-Driven Movement
The launch of the Curl Academy is the next bold step in The Curl Ambassadors’ original mission curl beyond borders—amplifying a global truth that: Curly hair belongs everywhere.
With this platform, the co-founders aim to:
- Normalize visibility and care of naturally textured hair in salons, schools, offices, and media
- Provide high-quality textured hair education accessible to all hairstylists—that was out of reach to too many
- Empower individuals to understand, care for, and celebrate their curls
“Far too many with textured hair still struggle to find trained stylists—or have never learned how to care for their own hair,” said Caroline Muir, Co-Founder of The Curl Ambassadors and The Curl Academy. “The Curl Academy is here to change that.”
Affordable and Accessible
Bundles start at just $299 CAD/USD and can be paid over multiple months. The Curl Academy offers a refreshing approach to professional textured hair education—making expert training affordable and accessible like never before. Our comprehensive courses are designed to help stylists expand their skill sets, attract new clientele and swiftly earn back their investment. Additionally, the Academy’s unique affiliate program provides a distinctive opportunity for participants to generate income by referring others, fostering both growth and community within the industry.
Results Hairstylists Can Replicate
The Curl Academy’s technique is easy to learn, works across all textured types, and can be consistently taught. This empowers salon owners to have their entire team trained—and ensures that every client receives the same trusted service, building stronger client loyalty and retention.
About The Curl Ambassadors®
Founded in 2006 in Toronto, The Curl Ambassadors® has grown into a trusted salon brand known for its textured hair expertise. With multiple locations across the GTA, the salons have served thousands over 18 years with curl-specific cutting, coloring, and care. With excellence in client retention, they continue to lead the industry in textured hair education and advocacy.
Enroll Today
Hairstylists and curl enthusiasts can enroll now at www.curlacademy.com. Stay connected via Instagram and Facebook at @the.curl.academy, and TikTok at @thecurlacademy.
Media Contact:
Caroline Muir
Co-Founder, Curl Academy
caroline@curlacademy.com
416-230-3039
www.curlacademy.com
